already applies EU being checked

I use a chatbot or AI content towards customers: what must I do?

Tell the user they are talking to an AI system and label content that AI generated. Applies from 2 August 2026; for systems on the market before that date the deadline for labelling content is 2 December 2026 (Digital Omnibus on AI).

Who must?: Anyone who uses a chatbot, automatic replies or AI-generated images, video and text towards customers.
What to do?: Chatbot: say clearly that it is AI.
AI images, video and audio: label them (machine-readable where possible).
Check the tools you use: most already have labels, switch them on.
Where to file?: Nothing is filed; the labels live in the system and the content itself.
Who checks?: National AI supervisory authority
Fine: We are checking the fine in the source; until then we do not write a number.
What if I am already late?: Add the labels now; for older systems the deadline for labelling content is 2 December 2026.

What gets said wrong online

Wrong: "The AI Act concerns only big companies."

Right: The transparency obligations (art. 50) apply to anyone who uses AI towards people, including a small salon with a chatbot.

Sort it out

The free solution comes first, then tools. Nobody calls you.

Guide: labels for AI content free · our guideThe steps on this card: what to write next to a chatbot and how to label images and text.

Open

All tools for this obligation on the shelf

Latest changes

24 Oct 2026 AI Act: by 2 December 2026, label AI content for systems on the market before 2 August 2026

Still being checked Sources

Regulation (EU) 2024/1689 (AI Act), art. 50 and 113, read on 24 Oct 2026
Digital Omnibus on AI (cited as Regulation (EU) 2026/1744): 2 December 2026 deadline for older systems; text in the OJ to be checked before final publication

Author: 3D&TECH LAB d.o.o. editors · Version 1

This is not legal advice. Deadlines and fines come from the sources listed; check the source before you decide.