Can I say my product is "eco" or "green"?

From 27 September 2026, generic claims ("eco", "green", "environmentally friendly") without recognised proof, sustainability labels without third-party certification and climate-neutrality claims based on offsetting become unfair commercial practices across the EU. Applies to everyone selling to consumers.

Who must?

Every trader and service provider selling to consumers in the EU: website, ads, labels, social media.

What to do?

1. Go through your website and ads: remove "eco", "green", "sustainable" without specific, verifiable proof.
2. Use sustainability labels only from an official or third-party certification scheme.
3. Claims about future performance ("neutral by 2030") only with a public plan and independent verification.

Where to file?

Nothing is filed; the claims are corrected on the website, in ads and on the product.

Who checks?

National consumer protection authority (in Croatia: the State Inspectorate)

Fine

A directive: each member state sets the penalty in its own law (for Croatia we follow the Official Gazette).

What if I am already late?

Remove or substantiate the claims now; enforcement looks at the website and the ads, not at intent.